International Insignia Ltd – Europe's largest brand merchandising company Scorching Summer Styles – International Insignia Ltd - Europe's largest brand merchandising company

Scorching Summer Styles

Check out our latest Summer update for trends that are increasing the temperature in the garment decorating world...

Scorching Summer Styles

As the very hot and humid weather finally hit the UK, a multitude of styles and colours in apparel are now being requested. From crucial headwear to the more fashion-influenced Parisian stripes, our Sales team have seen an array of wonderful apparel desirables from the souvenir and heritage markets. Check out what we believe are the most fashion influenced products of the Summer…

Encouraged by social media bloggers & celebrity socialites, the baseball cap trend remains a strong staple of female fashion this Summer. Practical and fashionable, simple logo embroidery has been hugely popular at Insignia Towers. Embroidered in-house in the UK, embroidered headwear has a quick turn-around time and neat results, putting your branding across in an effective way! Check out these simple embroidered baseball caps from e-commerce brand, nab the style and get your own wording embroidered onto our Oakridge Apparel caps (also pictured)!


Ever popular for the Summer season (and a personal favourite!), the stripe t-shirt has been a hit in the shops so far this season. We LOVE this striped skull and crossbone t-shirt we screen-printed exclusively for the West Midland Safari Park, printed directly onto the stripes – in white and red inks – this effectively stands out on the monochrome hues. ASOS have been selling the Parisian-esque t-shirts throughout all 4 seasons, emphasising the popularity. An alternative to print is embroidery, check out the cute cactus embroidery by ASOS below – the red and white stripes really compliment the contrast leaf-green embroidery.


An additional core trend we have seen within souvenir and heritage retailers are tour date t-shirts. With both front and back prints, the popularity of these t-shirts has risen throughout the Summer months. Designed by our in-house design team for the likes of English Heritage and RAF Red Arrows, the pictured t-shirts document events both past and present. The vintage trend continues to thrive in the t-shirt market, check out our tees in comparison to a variety of vintage band t-shirts – a regular trend in the men’s fashion market.







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